The marketing folks at Tagamet learned some of their lesson from that last coupon – but not all of it.
In their latest promotional campaign, they keep the coupon error-free – a nice start. But the photo graphic above the coupon includes a visually jarring image:
Notice the weird effect caused by the angle of the photo? The girl in the center of the picture appears to be gradually pulling herself upward from inside the mixing bowl, snake-charmer style. No, kids aren’t supposed to live inside mixing bowls.
So, if you’re ever designing photos for an advertising campaign, take an extra moment and double-check your perspective. It might avoid a visual oddity like this one.