A Trip into Research Mode

Quite a bit of the converged communications process revolves around research. In the classroom, this often means diving into the library, hitting the books, newspapers, and journals. But at other times, it’s about scouring the Web for data or acquiring information through building relationships with people. In the news industry, this counts for a lot.

So when it comes time to write a story like this one (http://members.jacksonville.com/sports/high-schools/2014-01-27/story/girls-soccer-regional-semifinal-previews), a preview of Tuesday night’s regional semifinals in girls soccer for the Florida Times-Union, many factors come into play. First, there’s simply viewing games and interpreting the action on the field. In addition, there’s the process of combing through the record books to find out the historical context (how else do you find out that Fletcher and Flagler Palm Coast have met in six seasons in a row?). Finally, it requires interviewing coaches to find out not only what makes their team run, but also what they fear most from the opposition.

Experience. Research. Relationships. They’re a big part of communications, no matter what field you choose. If you find ways to get them right now, it’ll mean a terrific head start in the career path to come.

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