It’s soccer time – and Jacksonville isn’t thawed out yet

The road calls once again for this converged communicator…

For those interested in watching others run around in shorts in near-freezing weather, there are many places to see high school soccer playoffs kick off across our area (http://members.jacksonville.com/sports/high-schools/2014-01-29/story/boys-soccer-regional-quarterfinals-capsules). The preview link is above. Yes, the weather is cold, and no, that doesn’t usually lead to top-quality soccer.

Still, it’s a test of endurance for those playing the game, as well as those covering it. In today’s accelerated media world, news travels fast. Converged communicators in DIG3286 (Assembling Digital Media) will know how the speed of communication can have a broader effect on society. So it’s no surprise that in addition to covering games (tonight, the Nease-Stanton boys regional quarterfinal) for the print version of the Florida Times-Union, I’ll be writing a story that appears in the online version (at jacksonville.com). And, at the same time, I’ll be tweeting live updates via my Twitter feed (@CFreemanJAX).

The moral of the story: Using just one technological format is no way to go in 2014. The more forms you learn and adapt to, the better your chances for success in today’s communication world.

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