You don’t have to be a sportswriter to know that it’s Super Bowl time. So, unless you’re glued to a marathon of Monk, Cops, or The Real Housewives of Atlanta, there’s a good chance that you’re tuning in for tonight’s Broncos-Seahawks clash.
But for converged communicators, there’s something else to pay attention to. Because the Super Bowl is the most-watched event on U.S. television every year, it attracts all kinds of advertising and other forms of publicity. And the opportunities for public relations improvements – or public relations disasters – are everywhere.
Those in PUR3000 might want to take a look at the following link (http://prsay.prsa.org/index.php/2014/01/31/friday-five-gearing-up-for-super-bowl-xlviii/). It’s a press release posted at the Public Relations Society of America (PRSA) online blog, with all kinds of fascinating statistics about promotions surrounding the game. As a bonus, the post shows how a major organization like the PRSA can use blogs to distribute information.