A PR Don’t: Fashion promotion gone bad

For converged communicators in PUR3000 (Public Relations), here’s a definite PR don’t.

As reported by Caroline Moss in Business Insider (http://www.businessinsider.com/fashion-labels-at-philip-seymour-hoffman-funeral-2014-2), some public relations units from fashion labels sent out Tweets, photos, and other promotional information in the last week. No problem there. But the subject matter was: These designers were highlighting clothing and accessories worn by celebrities at the funeral of Oscar-winning actor Philip Seymour Hoffman, who died of an apparent drug overdose.

It goes without saying that snapping pictures of celebrities wearing branded products at a funeral, and then using those funeral pictures in a promotional campaign, has been perceived as tasteless by many people, both inside and outside the PR field. Apparently, though, nobody with in the designers’ PR departments seemed to consider this. When planning a PR campaign, it’s always a good idea to step back and think about the appearance that the campaign will likely make to outsiders. If it’s not positive, don’t follow through on the plan.


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