Brazil Ultra-Marathon Interviews: Tips for Q&A

Ever spent three days running 135 miles through the back roads of Brazil? If you’re like most converged communicators, the answer is simple: “Nope.”

A few people, though, can say something other than “Nope.” Six Jacksonville-area residents traveled to Brazil last month to complete a 135-mile ultra-marathon, which is about as difficult as it sounds. Their experiences in Brazil are recounted in today’s Outside section of the Florida Times-Union (http://members.jacksonville.com/sports/outdoorsoutside/2014-02-08/story/outside-first-coast-runners-share-ultra-experiences-brazil).

When writing a Q&A-type story like this one, there are a few guidelines to keep in mind:

* Ask open-ended questions. Questions that just end in a yes-no response rarely make interesting reading.

* Look for unique aspects about the material you’re writing about – in this case, the sights, sounds, and experiences that make a 135-mile race in Brazil interesting.

* Don’t get bogged down with too many questions. Especially in stories like this one, when multiple people are being interviewed, it’s wise to keep your list of questions fairly short.

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