When a soccer star with over 300 career goals, two Premier League titles, and four World Cup tournaments (including a memorable tournament victory in 1998) comes to town, what does a converged communicator do? Head out to a 47-degree EverBank Field in a driving rainstorm to cover the game, that’s what.
French striker Thierry Henry was the star of last night’s MLS exhibition at the stadium, no doubt about it. (Here’s my report for the Florida Times-Union: http://members.jacksonville.com/sports/2014-02-12/story/dazzling-display-mls-soccer-exhibition-everbank) Besides scoring the winning goal in the Red Bulls’ 2-1 victory, he delighted the crowd with the masterful ball control that has made him a world-renowned superstar since the turn of the millennium. For those who are interested in advertising and aren’t aware of this campaign, Henry starred in a worldwide Gillette ad series a few years ago alongside Tiger Woods (golf) and Roger Federer (tennis); here’s a link to the Chinese version (http://www.youtube.com/watch?v=KojlQtskZdk).
But that’s just the part about Thierry Henry. What’s the experience like for a converged communicator in the EverBank Field press box? Answer: It’s pretty special.
The view from the press box isn’t one that most people see. In these photos, take a look at the view of the whole field as players warm up on a wet, chilly night at EverBank Field.