Converged Communications on the Road: MLS comes to town

When a soccer star with over 300 career goals, two Premier League titles, and four World Cup tournaments (including a memorable tournament victory in 1998) comes to town, what does a converged communicator do? Head out to a 47-degree EverBank Field in a driving rainstorm to cover the game, that’s what.

French striker Thierry Henry was the star of last night’s MLS exhibition at the stadium, no doubt about it. (Here’s my report for the Florida Times-Union: Besides scoring the winning goal in the Red Bulls’ 2-1 victory, he delighted the crowd with the masterful ball control that has made him a world-renowned superstar since the turn of the millennium. For those who are interested in advertising and aren’t aware of this campaign, Henry starred in a worldwide Gillette ad series a few years ago alongside Tiger Woods (golf) and Roger Federer (tennis); here’s a link to the Chinese version (

But that’s just the part about Thierry Henry. What’s the experience like for a converged communicator in the EverBank Field press box? Answer: It’s pretty special.

Pregame EverBank Field view

A nearly-empty EverBank Field, about an hour before MLS preseason kickoff.

EverBank Field warm-ups

The New York Red Bulls begin warming up at EverBank Field before preseason MLS action.

Philadelphia & New York warm-ups at EverBank Field

Now everyone’s on the field, as both Philadelphia & New York players warm up on a soggy EverBank Field.

EverBank Field press box view

It’s a wet one! Here’s the view from the EverBank Field press box of the second half of the preseason MLS game between New York and Philadelphia.

The view from the press box isn’t one that most people see. In these photos, take a look at the view of the whole field as players warm up on a wet, chilly night at EverBank Field.


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