Award Shows: A Public Relations Perspective

It’s a good bet that some converged communicators tuned in to watch last night’s Academy Awards. Although we don’t always think of award shows like this one in these terms, there are also many public relations angles to such awards, both from filmmakers and other parties involved in the process. Consider:

 * When a nominated film is still playing in theaters, filmmakers will hope that the positive publicity from nominations will encourage curious moviegoers to buy a ticket.

 * The Academy of Motion Picture Arts and Sciences, which presents the awards, is itself one of the “publics” that filmmakers need to reach. And while the content of the film goes a long way toward determining the awards, careful presentation and promotion are also important.

 * Although this angle also encompasses elements of advertising and marketing, each film is itself presented to its intended audience in a way designed to appeal to that audience. In addition to straightforward advertising strategies, social media campaigns – a staple of the new public relations – attracted the attention of audiences even before movies opened in theaters.

If you have any additional PR perspectives on the awards, feel free to leave a comment below.


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