This is not just a close-up of a snake from about six inches as it slithers through a juniper bush. It’s also an illustration of denotative and connotative meaning. It doesn’t take long to see the image presented in the picture – you might be able to pick out a few other details. But what are the connotations of the image?
Something to think about as converged communicators prepare for tomorrow’s test in DIG3286. Also, keep in mind – without the power of new media turning analog light waves into digital bits and bytes, and converting that computer language into images we can see and understand, you wouldn’t be seeing this picture now. That’s Manovich’s transcoding – bridging the gap between human and automated communication – at its best.