The intersection: Marketing, public relations, and social networks

If you’ve been studying public relations (that’s PUR3000), you’ve probably been wondering about the interaction among public relations, marketing, and social media functions like Facebook and Twitter. How do these all come together? The answer: It depends. That might not be exactly what converged communicators wanted to hear, but it’s a pretty accurate reflection of this complicated topic.

One interesting view of this relationship comes from Stephanie Walden on the king-size tech blog Mashable. She examines the different roles of these functions and offers some evaluations. Should a company’s social media campaign be conducted as a part of marketing, public relations, or should it have a division of its own? Depending on the size, resources, and objectives of the company, as well as the needs of customers and other external publics, it’s a question that may have quite a few different answers. And, for those who have worked in small or medium-sized businesses where these functions may overlap quite a bit, it serves as a further illustration that the lines separating these roles aren’t hard and fast.


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