Converged communicators with an interest in advertising, please don’t do this. This ad for Kerasal NeuroCream (which apparently treats feet and thus seems to use an incorrect Greek prefix) shows how this product is supposed to work. Emphasis: supposed.
It appears that the secret is to grab the shooting, burning, tingling foot above the ankles and squeeze tight until blue and white fluid oozes out of the side. It’s unclear what part, if any, the NeuroCream actually plays in this miracle cure.
It’s an ad in which denotative, connotative, and linguistic messages work in the opposite of harmony, leaving the reader with a most unsettling image seared into the brain cells. Yuck.