Bing makes a boo-boo


Jacksonville's been warming up lately... but 98 degrees?

Jacksonville’s been warming up lately… but 98 degrees?

Spring has sprung in Jacksonville. It’s a fact. But that doesn’t mean that technology is necessarily on target when it tries to describe what’s going on with the weather.

Take a look. The screenshot above is an actual display on Bing Weather, backed by the billions of dollars of Microsoft. It’s providing real-time weather updates (as of 6 PM on April 23) for the Jacksonville area. And, to use authentic grammatical English in APA format, it ain’t quite right. The temperature’s been warming up, no doubt, but it hasn’t come close to 98 degrees (Bing helpfully points out that it only feels like 97).

For converged communicators looking at an error like this, a few thoughts should come to mind. First of all, there’s no substitute for being in a location yourself – someone in another city might pull up this graphic and actually believe Jacksonville was receiving 98-degree temperatures. But here’s something else to think about. If a worldwide computer system powered by the resources of an international computing juggernaut can’t even accurately report something as simple as the current temperature, what other things could go wrong when people rely too much on unaided technology?



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