For converged communicators in Public Relations (PUR3000), here’s an illustration that private businesses aren’t the only agencies that need public relations. The Delaware River Port Authority has been plagued with problems throughout the spring – broken-down and overcrowded trains, track maintenance that has forced bridge closures, failed escalators and elevators, and similar inconveniences to the public. Needless to say, people are grumbling, and the problems are likely to persist into the summer months.
So, what is the DRPA to do? Hire a public relations agency. As reported in the Philadelphia Inquirer (http://www.philly.com/philly/business/transportation/20140524_Facing_discontent__DRPA_seeks_public_relations_agency.html), the DRPA is looking to hire an independent PR firm to improve its public image. The port authority wants a company with experience in crisis communications, one that will “provide day-to-day general corporate communications services including press releases, press advisories, media and messaging advice, etc.” If you’re taking PUR3000 now, or if you have recently finished, all of these terms should be thoroughly familiar.