The World Cup and Media: Yes, It’s Big

If you’ve been communicating with or without convergence in the last few weeks, chances are good that you’ve heard about the World Cup. Soccer’s world championship kicks off Thursday afternoon in Brazil, and continues for the following month. No other event in the world – not the Super Bowl, not the World Series, not even the Olympics – will be watched by more people around the planet. So converged communicators with an interest in the effects and reach of media will want to take note. Here are some amazing communication stats about the tournament:

  •  The World Cup is televised in 208 countries or territories, according to FIFA.
  • The 2010 World Cup final between Spain and the Netherlands was viewed on TV by 909 million people.
  • According to Forbes, the 2014 World Cup is expected to generate $4 billion in revenue.
  • The value of television rights deals in the United States are officially undisclosed, but likely exceeded $400 million each for English and Spanish broadcasts.
  • It’s a controversial assertion, but some studies ( estimate that worker productivity drops dramatically during the World Cup because workers are more focused on watching games than on their jobs.

Learning about the business side of the World Cup is a bit like a COM3332 (New Communication Technology in Contemporary Society), GEB3373 (International Business), and MMC3420 (Media Research and Analytics) course all in one. And, while you’re at it, you might want to throw in MMC3200 (Law & Ethics in Communication). That’s because various sources allege that some people have resorted to ethically dubious methods to influence the outcome of voting for hosting rights.


Wishing all converged communicators a very happy World Cup Eve!


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