Converged communicators who are taking COM3332 (New Communication Technology in Contemporary Society) or DIG3286 (Assembling Digital Media) have learned a lot about the evolution of technology over the years. Now, here’s a fascinating commercial series that illustrates it all. It’s the “You Will” campaign launched just over 20 years ago (in 1993 and 1994) by AT&T. And it’s all about the amazing technological feats (Driving with a GPS system! Opening a door with voice recognition! Listening to a personal assistant within a computer!) that will be coming at some unspecified time in the future. As we know today, nearly everything in these messages – OK, maybe not the gigantic automated shopping cart scanner – is part of our daily life today, or is at least available for those with ample resources.
Take a look: