When launching a new retail establishment, it’s not uncommon to distribute free goodies like shopping bags as a sales promotion to grab customer attention. Converged communicators in classes like MAR3023 (Introduction to Marketing) and ADV2000 (Advertising) know this. But it’s important to get it right. Earth Fare, the “real food” market that opened three weeks ago on Atlantic Boulevard in the Intracoastal West area, didn’t. Earth Fare’s food may not contain synthetic growth hormones or trans fats, but its new bags do include an ugly typo – “artifical” preservatives. Now, the durable, 100% recycled-fiber bags have preserved a misspelling for customers to see every time they go to the store. Oops.
The implication for students everywhere: Double-check your spelling. You never know how many people will see your mistakes – or how long they may last.