Bad bag ad:

"Artifical" preservatives - something you won't find at Earth Fare.

“Artifical” preservatives – something you won’t find at Earth Fare.



When launching a new retail establishment, it’s not uncommon to distribute free goodies like shopping bags as a sales promotion to grab customer attention. Converged communicators in classes like MAR3023 (Introduction to Marketing) and ADV2000 (Advertising) know this. But it’s important to get it right. Earth Fare, the “real food” market that opened three weeks ago on Atlantic Boulevard in the Intracoastal West area, didn’t. Earth Fare’s food may not contain synthetic growth hormones or trans fats, but its new bags do include an ugly typo – “artifical” preservatives. Now, the durable, 100% recycled-fiber bags have preserved a misspelling for customers to see every time they go to the store. Oops.

The implication for students everywhere: Double-check your spelling. You never know how many people will see your mistakes – or how long they may last.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Fork, Spoon & Knife

Three Different Plates

Runners Rock

Run Longer, Run Faster, Train Harder...Challenge Yourself and Get Stronger!


A way of discovering excitement on Florida's First Coast

The River City Diet

Jacksonville's Hop on the Health Food Wagon

The Revamping Of Downtown Jacksonville

A Jacksonvillian talking about Downtown Jax.


A fine site

Traveling Hunger

An Exploration of Food Trucks

Follow the Felines.

a semi-newbie to the blogging world attempting to be a voice for the voiceless.

Sumaira Rajpoot

Love all, trust few, do wrong to none.


Informing Jacksonville, Florida of health related news.

Rachel Taylor

Oh the places we'll go


904 Shines

Bellflower's Insight

Blogging for digital media


digital media

Rose Francois

Creating to spark minds

Glenn! The Great Communicator...?

[ Insert Clever Title Here ]


Assembling Digital Media Class Blog

Amy's Journey

The Road to Communication Excellance

Assembling Digital Media - Spring 2014

part of the FSCJ Converged Communication baccalaureate program

River City Communicator

Going step by step through the world of Converged Communications

The Daily Post

The Art and Craft of Blogging

The Blog

The latest news on and the WordPress community.

%d bloggers like this: