World Rabies Eve

Among the wonders of 21st-century communication is the ability to find new ways to raise awareness about issues that usually exist outside the public eye. The Global Alliance for Rabies Control, or GARC, is one organization that has learned this well. Through its World Rabies Day campaigns, the group has launched an array of worldwide initiatives aimed at warning the world about the risks of rabies. Many of these drives build toward a single date: September 28, observed as World Rabies Day. The campaigns combine elements of public relations, advertising, and social media in their promotion of special events at the group’s website.

World Rabies Day's logo includes human, dog, and bat profiles and comes in multiple languages.

World Rabies Day’s logo includes human, dog, and bat profiles and comes in multiple languages.

No one actually likes rabies. But it’s instructive to see the number of ways that GARC tries to reach a worldwide audience with a message about a problem that people don’t often think about. Among the methods:

* GARC has created a social media hashtag, #TogetherAgainstRabies, to “celebrate the interdependence of human and animal health.”

* The alliance encourages people to organize or participate in World Rabies Day events, defined as “any event held on or near September 28 and promotes awareness about rabies prevention or reduces rabies transmission.”

* GARC uses its Twitter account, @RabiesAlliance, to publish users’ photos of rabies events around the world and spread information about prevention strategies.

* The website describes past World Rabies Day special events – in effect, public relations projects like those described in PUR3801. That includes a 2012 parade in Nigeria and a 2013 Fun Run in Canada.

* The 2014 observance includes the theme of dog vaccination, which helps to reduce the incidence of rabies in both dogs and humans.

* People creating a World Rabies Day event will see it pinned on the site’s map, adding a social dimension to the program.

These are just some of the ways that nonprofit organizations can use new media to spread their messages to a worldwide audience, using special events to spark new attention. That’s one of the lessons for converged communicators as the journey through the program continues.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Fork, Spoon & Knife

Three Different Plates

Runners Rock

Run Longer, Run Faster, Train Harder...Challenge Yourself and Get Stronger!


A way of discovering excitement on Florida's First Coast

The River City Diet

Jacksonville's Hop on the Health Food Wagon

The Revamping Of Downtown Jacksonville

A Jacksonvillian talking about Downtown Jax.


A fine site

Traveling Hunger

An Exploration of Food Trucks

Follow the Felines.

a semi-newbie to the blogging world attempting to be a voice for the voiceless.

Sumaira Rajpoot

Love all, trust few, do wrong to none.


Informing Jacksonville, Florida of health related news.

Rachel Taylor

Oh the places we'll go


904 Shines

Bellflower's Insight

Blogging for digital media


digital media

Rose Francois

Creating to spark minds

Glenn! The Great Communicator...?

[ Insert Clever Title Here ]


Assembling Digital Media Class Blog

Amy's Journey

The Road to Communication Excellance

Assembling Digital Media - Spring 2014

part of the FSCJ Converged Communication baccalaureate program

River City Communicator

Going step by step through the world of Converged Communications

The Daily Post

The Art and Craft of Blogging

The Blog

The latest news on and the WordPress community.

%d bloggers like this: