Even converged communicators who aren’t frequent users of social media need to stay aware of the latest news in this rapidly-changing communication industry. That means knowing what’s hot and what’s not. And one technology on the Hot list right now is Instagram. The image-based service has ballooned exponentially in the last couple of years. This week, the company announced that it now ranks second in user count behind Facebook. For those planning social media campaigns for businesses, or just interested in tracking trends in technology, it’s worth taking note.
As the BBC’s Jonathan Blake reports, Instagram now has more than 300 million registered users. That’s a lot. And that popularity has led Instagram to use some new technologies, like giving heavily followed users the option to set up a verified account much like those used on Twitter. Plus, company CEO Kevin Systrom said that Instagram would soon include more specific, event-based features designed to optimize social interaction on the site.
What does this mean? For one thing, it means that Instagram’s highly visual approach is clearly winning over lots of people. Even as a tweeter rather than an IGer, this converged communicator can see the appeal of being able to instantly share photos and other images with online friends. But it also shows that the social media sphere is evolving rapidly, and that no technology – be it Instagram, Facebook, Twitter, Pinterest, LinkedIn, Snapchat, or anything else – can feel secure about its position indefinitely. By the time next fall rolls around, it’s entirely possible that a brand-new social media outlet will be challenging Instagram’s position in the photo-based social media world.
Converged communicators: Any views on social media trends to watch?