Converged Communications on the Road: Hoops in Lakeland


The latest trip in the long and winding road of my communications journey took me to Lakeland to cover the FHSAA girls basketball championships for the Florida Times-Union. Paxon School for Advanced Studies reached the state final four for the first time ever, reaching the final before losing to nine-time champion Dillard High School of Fort Lauderdale.

Converged communicators with goals of going into a sports-related field may be interested in the many steps required to set up an event like this. Media members have Internet connections and electrical outlets on press row alongside the court as well as in the media room behind the curtains. An army of camera operators, sound technicians, and other crew members help to produce the online broadcast. And a statistical crew tracks every action during the game, providing updated printouts to reporters after each quarter. As the panoramic view from inside the Lakeland Center between games shows, there’s a lot going on.


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