This picture comes from a special advertisement on thick paper mailed to thousands of Jacksonville residents with weekly promotions inside Mint Magazine. At first, everything looks fine, until you look a little closer and see the offending words: “Reading Reddiness.” As a bonus, the school is open “52 weeeks per year,” in apparent violation of the 149th Commandment of good English (if it uses three E’s in a row, it probably isn’t a real word). That’s right: An institution that intends to help preschoolers get ready to read wasn’t “reddy” to spell its own message correctly. Not a great promotional tool. For converged communicators in all fields, the lesson is clear. Take a little extra time to scan your copy for mistakes, or risk a mistake that undercuts the main point of your communication.