We Reddy: The Return of Bad Ad

Not reddy: An error-riddled ad is a waste of time and money.

Not reddy: An error-riddled ad is a waste of time and money.

What do Ethelred the Unready and a Jacksonville, Florida preschool have in common? Plenty, as it turns out. Like the 10th-century king of England, this local business wasn’t quite ready – or reddy – to get everything just right, and the result is a Bad Ad.

This picture comes from a special advertisement on thick paper mailed to thousands of Jacksonville residents with weekly promotions inside Mint Magazine. At first, everything looks fine, until you look a little closer and see the offending words: “Reading Reddiness.” As a bonus, the school is open “52 weeeks per year,” in apparent violation of the 149th Commandment of good English (if it uses three E’s in a row, it probably isn’t a real word). That’s right: An institution that intends to help preschoolers get ready to read wasn’t “reddy” to spell its own message correctly. Not a great promotional tool. For converged communicators in all fields, the lesson is clear. Take a little extra time to scan your copy for mistakes, or risk a mistake that undercuts the main point of your communication.

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