Bad Ad: The Christmas spirit gets garbled

Although it's been said many times, many ways... Merry Christams (or something) to you.

Although it’s been said many times, many ways… Merry Christams (or something) to you.


Are Bad Ads limited to print publications? Nope. Thanks to the wonders of converged communications (#concomms), Bad Ads can also proliferate online. A particularly embarrassing type of Bad Ad, one that’s been spotlighted a few times before on the River City Communicator blog, is the misspelling of a word that’s obvious to everyone except the ad creator. When this happens, the message gets garbled and the credibility of the advertiser takes a hit. And when that occurs on a heavily-traveled website, the error may be next to impossible to overlook.

Exhibit A: The advertisement above, for a jewelry store in Jacksonville, Florida. At first, it looks like an ad designed to appeal to people who just received incorrectly-sized jewelry for Christmas… oops, wait, that’s not actually Christmas. Ouch. Plus, this advertisement was designed as a full-size banner ad on jacksonville.com, the website of the Florida Times-Union newspaper in Jacksonville. In other words, thousands of users navigating to the news site might have spotted that advertisement front and center in their web browsers on the Times-Union’s home page. It’s a message for everyone in converged communications fields: Take a few extra seconds to look for typos before you submit a document or, worse, purchase advertising space.

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