Category Advertising

Bad Ad: The coupon that lied!

When is a Bad Ad not a Bad Ad at all? When it’s not an ad to begin with – but a fake. That’s the case with the “coupon” above, which claims to be from Publix. If you’ve read this far, though, you can probably guess the truth. It’s an imitation coupon with an actual […]

Bad Ad: The Christmas spirit gets garbled

Are Bad Ads limited to print publications? Nope. Thanks to the wonders of converged communications (#concomms), Bad Ads can also proliferate online. A particularly embarrassing type of Bad Ad, one that’s been spotlighted a few times before on the River City Communicator blog, is the misspelling of a word that’s obvious to everyone except the […]

Bad Ad: Aurthurian blunders and dysfunctional discounts

Here’s a coupon gone bad. As converged communicators who have studied advertising (that’s ADV2000) or marketing (MAR3023) know, sales promotions like coupons can be effective ways for retailers to attract customers. A tip, though: Make sure to spell the name of the product correctly. This time, Florida-based grocery store Publix didn’t spell-check its holiday-themed coupon […]

Bad Ad: Back by popular demand, our 100th anniversary?

Turning back the clock in advertising isn’t necessarily a bad thing. But when you’re promising the impossible, the result might be a Bad Ad. That’s the case here. As noted above, this print advertisement (distributed in Jacksonville with the Florida Times-Union) advertises a sale that’s “back by popular demand.” So far, so good. But this […]

We Reddy: The Return of Bad Ad

What do Ethelred the Unready and a Jacksonville, Florida preschool have in common? Plenty, as it turns out. Like the 10th-century king of England, this local business wasn’t quite ready – or reddy – to get everything just right, and the result is a Bad Ad. This picture comes from a special advertisement on thick […]

It’s baaaaack: Bad Ad rides again

Before finishing a document that’s intended for publication, especially a publication that will go on the back cover of a city-wide coupon insert for thousands to see, it’s a good idea to check on five key parts of quality English: spelling, grammar, punctuation, capitalization, and usage. Bailey’s Health & Fitness didn’t do that when submitting […]

The Return of Bad Ad: Historical Mankind TShirt Subscription?

If you’ve taken classes like ADV2000 (Advertising) or MAR3023 (Marketing), you know the fundamentals of advertising. Advertisers are trying to reach a target market with a message (usually, although not necessarily, designed to motivate the audience to make a purchase) through a specific medium. If these don’t fall into place, the result is probably the […]

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