Category Public Relations

Security in the Twittersphere: Watch those passwords!

If you use today’s converged communications technology (and you do), you’ve likely heard the message oodles of times: Protect your passwords. After all, a hacker who obtains a user’s online passwords can quickly gain access to all sorts of information, perhaps even stealing the user’s identity. But there’s another side to identity theft that’s not […]

Bad Ad: The coupon that lied!

When is a Bad Ad not a Bad Ad at all? When it’s not an ad to begin with – but a fake. That’s the case with the “coupon” above, which claims to be from Publix. If you’ve read this far, though, you can probably guess the truth. It’s an imitation coupon with an actual […]

Badly broken: Watch what you Tweet

When you’re working in journalism, you naturally want to spread your message. And when you’re looking to spread your message, you’re likely to look to social media. And when you use social media, you try to gain attention – up to a point. And that’s where the trouble starts.

Armada social media: Where pro sports meet converged communications

How important is a social media campaign to new businesses today? Answer: Very.

The Sony hack: North Korea finds a new PR tactic?

Converged communicators studying Public Relations Strategy (that’s PUR3801, not PUR3000) know that organizations launching a PR campaign have a wide range of tactics at their disposal. These span the spectrum of responses from counterattack to denial to restitution to apology. Now, we may be able to add an entirely new one: hacking. It’s all part […]

A Twitter oops: Even Twitter can mistweet

One might think that the brainy and wealthy individuals running Twitter would be immune to mistakes when using their own service. One would be wrong. For those who don’t tweet – and even those who do – Twitter has a feature called the direct message, or DM, designed to send private (non-public) messages to friends […]

Tweets gone bad: An FSU shooting, a new ESPNU reporter, and a major Twitter don’t

Public relations tip: Watch what you tweet/post. A misguided or misdirected tweet can spread around the world, leading to career suicide in 140 characters. One University of Alabama student, an aspiring sports broadcaster currently working on campus for ESPNU, is learning that the hard way this morning. Her tweet combined the incompatible elements of a […]

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