Category Public Relations
When you’re working in journalism, you naturally want to spread your message. And when you’re looking to spread your message, you’re likely to look to social media. And when you use social media, you try to gain attention – up to a point. And that’s where the trouble starts.
Converged communicators studying Public Relations Strategy (that’s PUR3801, not PUR3000) know that organizations launching a PR campaign have a wide range of tactics at their disposal. These span the spectrum of responses from counterattack to denial to restitution to apology. Now, we may be able to add an entirely new one: hacking. It’s all part […]