Turning back the clock in advertising isn’t necessarily a bad thing. But when you’re promising the impossible, the result might be a Bad Ad. That’s the case here. As noted above, this print advertisement (distributed in Jacksonville with the Florida Times-Union) advertises a sale that’s “back by popular demand.” So far, so good. But this […]

It’s that time again – time to look ahead to the coming spring schedule. Registration for Spring 2016 classes is now open. Here’s a list of all available classes in Converged Communications for spring (not including internships, which are handled differently). Now, it’s possible to look at everything together on the same page. The list […]

What do Ethelred the Unready and a Jacksonville, Florida preschool have in common? Plenty, as it turns out. Like the 10th-century king of England, this local business wasn’t quite ready – or reddy – to get everything just right, and the result is a Bad Ad. This picture comes from a special advertisement on thick […]

After five semesters of blog posts, case studies, press releases, memes, and so much more, it’s finally here. It’s graduation day for the FSCJ Converged Communications Class of 2015 today at the Veterans Memorial Arena downtown. And it’s a very special time for those who have dedicated hours upon hours to the study and practice […]

Turn on the television, surf the Web, or zoom over to a local restaurant and you’ll likely find the news – it’s Cinco de Mayo. And, if you’re like many Americans, you immediately think of sombreros, cacti, tacos, and more symbols of Mexican culture. These seem like central symbols of the holiday that most believe […]

Before finishing a document that’s intended for publication, especially a publication that will go on the back cover of a city-wide coupon insert for thousands to see, it’s a good idea to check on five key parts of quality English: spelling, grammar, punctuation, capitalization, and usage. Bailey’s Health & Fitness didn’t do that when submitting […]

For quite a few converged communicators, there’s a very special day just around the corner: Graduation. May 7 is graduation day at Veterans Memorial Arena downtown, and it’s going to be an occasion to remember. Seniors in last Monday’s capstone class (DIG4855) took some time to decorate their caps ahead of the big day with […]

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